DJ Russolini Fashion
Beauty, Fashion, Clothing and Shopping
August 14th, 2009 at 6:43 am
Posted By: admin
Posted in: Shopping

Who will ever dare not to recognize the iconic golden eagle logo that is a giant in the apparel industry? Lyle and Scott, having an unyielding 135 years on its belt is arguably one of the hottest fashion brands on earth today. With this more than a century’s old experience and tradition, the renovation of the company back in 2003 when they launched the Vintage collection, could only mean they are a force to reckon with. One fun treat is that Lyle and Scott Sale is ongoing right now!

Together with the company’s repositioning, one aim of which is to expand the target market they cater to, Lyle and Scott opened their Club collection which targets a much younger audience. This new collection is for both men and women, much to the delight of women golden eagle fanatics out there. The golden eagle, which is like synonymous to the fame of Harry Potter’s golden snitch, made its presence stronger with an approach that is more refined, and now with a smaller logo. To date now, the Lyle and Scott product line now has four collections namely: Vintage, Heritage, Club and Golf of which each has its own line of knits, polos, shirts, jackets, trousers, and the latest addition to the company’s product line, accessories.

Right now the company is enjoying prestige in capturing a considerable piece of the pie in the UK’s market share. As if we’ve not yet been blown away by this phenomenal brand, Lyle and Scott keeps on coming up with new ideas to continually provide mind-blowing trends that everyone will die for.




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